Privacy
PLACE Technologies Pty Ltd · Last updated 8 November 2026
The short version
- No tracking or advertising cookies, and no third-party analytics. We count how PLACE is used with our own cookie-free counting, kept in Sydney. It never records your name, email, address or what you type. The only cookie keeps you signed in to your PLACE account, and only if you sign in.
- If you chat with Archie, our AI assistant, we keep what you write, with names, contact details, addresses and other personal details removed, for 12 months, to understand what people need and improve Archie and PLACE. Each chat has a reference you can quote if you contact us.
- If you leave your contact details, we use them only to reply to you about PLACE. We don't sell or share them.
- If you use PLACE through an AI assistant, we answer your request for homes but don't keep it; your conversation stays with the assistant's provider.
- PLACE's own servers and storage are in Sydney (Google Cloud). The AI services, sign-in emails and Stripe payments may be handled outside Australia.
- You can ask what we hold about you, or ask us to correct or delete it: hello@placetechnologies.com.
Cookies and your browser
When you sign in to a PLACE account we set one cookie, __session. It keeps you signed in for up to 30 days and is removed when you sign out. It is strictly necessary for your account to work, and it isn't used for tracking or advertising.
Some features keep small notes in your own browser, not in cookies and not on our servers: your chat with Archie (until you close the tab), your email address for a moment while you sign in, designs you save in PLACE Build, the AI pictures you make (your last 40), and a random code for your browser that lets us limit free AI pictures and count roadmap votes, a random code for your current visit, which is removed when you close the tab, and the reference for your chat with Archie (until you close the tab). You can clear these at any time in your browser's settings.
Our pages load fonts from Google Fonts, and the 3D pages load software libraries from jsDelivr and cdnjs. The History page shows YouTube videos in YouTube's privacy-enhanced mode; YouTube may set its own cookies if you play one. These services see your IP address when your browser fetches from them, like any website. There are no advertising pixels or third-party tracking scripts on PLACE. We use our own cookie-free counting (see "How we count visits").
How we count visits
To learn which parts of PLACE people use and where they get stuck, our pages send PLACE short, anonymous notes about what happens in a visit: for example "PLACE Build opened", "a home was tried on a real block and the result was Tight", "an AI picture was made" or "a home page was shared to LinkedIn".
Each note has the page (without anything after the "?"), the website that sent you here (its name only), whether you're on a phone or a computer, and a random code for this visit that disappears when you close the tab. We don't use cookies for this. We don't record your IP address or browser details with these notes. We don't link them to your PLACE account, and we never include your name, email, street address or anything you type.
When you try a home on a real block, the note includes the suburb and the result, never the address. Suburbs are only shown in our reports when at least five visits came from them.
The notes are stored by PLACE on Google Cloud in Sydney. Only the PLACE team sees them. We keep the notes for 14 months and keep weekly and daily totals after that.
Companies that publish homes on PLACE see totals for their own homes only: views, plays in PLACE Build, real-block tries, AI pictures and shares. Any total under 5 shows as 'fewer than 5', and no total ever identifies a person. Their account can also show milestones made from those totals, such as 'played 100 times in PLACE Build'; every milestone starts at 5 or more.
You can stop the notes at any time by turning on your browser's "Do Not Track" or "Global Privacy Control" setting, which PLACE respects.
Trying a home on a real block (NSW, in beta)
When you type an NSW address in PLACE Build, your browser looks it up directly with NSW Government map services (NSW Spatial Services, the NSW Department of Planning, Housing and Infrastructure, and the NSW Rural Fire Service) to find the lot, the aerial photo and the planning flags. Those services see the address you type and your IP address, like any website. The neighbouring buildings come from map files PLACE keeps on Google Cloud Storage, which are fetched by map area (about a square kilometre), not by address. PLACE doesn't keep the address: not on our servers, not in your browser and not in saved designs. Our visit counting records the suburb and the fit result only (see "How we count visits"). If you ask Archie while you're on a real block, Archie is told the suburb and the lot's measurements, not the street address.
AI assistants (the PLACE connector)
If you add PLACE to an AI assistant such as Claude or ChatGPT, the assistant sends PLACE your request for homes (for example "2 bedrooms, under 80 m²") and PLACE answers with homes from its public pages. We use the request only to answer it and don't keep it. For our counting we note only which kind of request it was, how many homes came back, how many filters were used and which kind of assistant asked, never what you asked for. The connector has no sign-in and sets no cookies, and PLACE doesn't receive your name, your account or the rest of your conversation. Like every request to PLACE, it appears in our server logs for 30 days (see "Server logs"), usually with the assistant's IP address rather than yours. Your conversation itself is handled by the assistant's provider under its own privacy policy. Links in the answers end in "via=mcp" so we can count visits that came from an AI assistant.
Archie, our AI assistant
Archie is an AI and can make mistakes. Your messages are processed by Google Cloud (Vertex AI) and Anthropic, the maker of the Claude model Archie runs on. They may process messages outside Australia. Archie's own server is in Sydney. Please don't share sensitive details such as financial, health or identity information in the chat.
What we keep: if you chat with Archie, we keep what you write, with names, contact details, addresses and other personal details removed, for 12 months, to understand what people need and improve Archie and PLACE. We keep Archie's answers too, so that if there is ever a concern about something Archie said, we can see exactly what he said. This applies on our website and in PLACE Build. Personal details are removed before anything is kept, first by automatic rules (for example email addresses, phone numbers, street addresses, lot numbers, card and ID numbers, and dates of birth) and then by an AI check (Claude, through Google Cloud) for names and other identifying details. Each removed detail is replaced with a label such as [name] or [address]; your suburb and state may stay. The kept chats are stored by PLACE on Google Cloud in Sydney, separately from our visit counting, and only the PLACE team can see them. We may look at what people ask at each step of a visit (using the visit code above), and in our reports we count topics like health or money troubles but never quote them.
Chat reference: each chat shows a short reference (for example "Chat ref 7F3K-Q2"), and Archie can tell you it if you ask. If you contact us about a chat, quote the reference so we can find it without knowing who you are. If a complaint is raised about a chat, we keep that chat until the matter is closed, even if that is longer than 12 months. Our server logs (see "Server logs") also hold your messages, with contact details masked, for 30 days.
Archie only saves an enquiry for our team after you clearly agree to be contacted. That enquiry (your name, email, any phone number you give, your company and suburb if you give them, and a short summary) is stored securely on PLACE's own database in Sydney so we can reply. We keep it until it's no longer needed or you ask us to delete it.
To keep costs fair, we count how many questions and pictures are requested each day, using a scrambled code made from your connection (and your account, if you're signed in). These counts are deleted after a few days.
AI pictures in PLACE Build
When you choose "Make it beautiful", a picture of your 3D view (and a plain view of the homes, used to check the design wasn't changed) is sent to Google's image AI (Vertex AI) and checked by Claude, through Google Cloud. They may process it outside Australia. We don't keep these pictures on our servers; they come back to your browser.
AI pictures need a PLACE account. Each person gets 2 free pictures, once. So that new accounts can't be used to collect more free pictures, we also count free pictures against your browser's random code and your internet connection. We store only scrambled codes made from them (one-way hashes), never the code or your IP address itself, and use them only for this limit. We keep these counts for as long as the free-picture offer runs.
PLACE credits
If you buy or use PLACE credits, we keep a record of every credit added or used on your account: purchases (the pack, the amount paid, the GST included and Stripe's payment reference), AI pictures made with credits or free, credits given back, refunds and any adjustments we make. Each record has the date and the balance after it. We keep these records for as long as you have an account and then for as long as tax law requires (generally 5 years), because they are purchase records. If you ask for a refund of unused credits, we keep the request and what we refunded. You can see your history on your PLACE credits page.
If you used an old PLACE render pack, its payment reference stays in your browser until you sign in; your unused renders then move to your account as credits, and we record that.
PLACE accounts
Accounts are for anyone with home designs to show, and for anyone using AI pictures or PLACE credits in PLACE Build. You sign in with a one-time link sent to your email by Google Identity Platform, part of Google Cloud; there's no password. We keep your email address and your account record. If you arrive from one of our emails or posts, we note its short code (such as em1) with your sign-in request, so we can count which emails lead to sign-ups. That note is deleted when you use the sign-in link, or after a day; the code itself is then kept with your account, only as the email or post that first brought you to PLACE.
Your business details (business type, name, ABN, website, logo, brand colour, welcome line and, if you add them, an enquiries email, phone number and note for buyers) are stored in Sydney. If you publish homes, PLACE counts how your published pages and homes are used and shows you the totals. Your public company page shows your business name, logo, colour, website, welcome line, your enquiries email, phone and note if you added them, and the homes you publish. Please use business contact details, not personal ones. When a visitor clicks your email, phone or website link, PLACE counts the click (email, phone or website) but never records the address, the number or the message. Your ABN is not shown publicly. Listing homes is covered by the listing terms.
Your homes, pictures and logos
3D files you upload are stored privately in Sydney while PLACE checks and converts them, and deleted automatically after 30 days. The converted 3D model, the pictures made of each home and your logo are stored in Sydney. Homes you haven't published are private: only you can see them, signed in to your account. When you publish a home, its 3D model and pictures, and your logo, are served to the web so your pages and PLACE Build can show them. Deleting a home deletes its 3D files; ask us if you'd like anything else removed.
PLACE may show published homes in its own social media posts and ads (the PLACE social boost), with the home's name, a picture of it and a link to its page. Links in those posts end in "via=boost" so we can count the visits that came from them, and a company's totals include visits from the boost.
Payments
Publishing homes and PLACE credits are paid through Stripe. You enter your card on Stripe's secure page: PLACE never sees or stores your card details. Stripe keeps your billing name, address, business tax ID if you give it, and payment history, and may process them outside Australia. PLACE keeps only Stripe's references to your customer record and subscription, which homes you've paid to publish, whether a payment is due, and your credit purchase records (see PLACE credits). When you buy credits, Stripe receives your sign-in email so it can send your receipt.
Invited testers
If we invite you to test PLACE, we keep your name and email on a private list. Archie greets you by name, and your name and email are included in what Archie is told so he knows you're a tester. The feedback you give Archie (with your name, email and company) is kept privately for the PLACE team to improve PLACE. It is never published.
Roadmap suggestions and votes
Suggesting a feature needs a PLACE account. We keep what you write, your role if you choose one, an email if you give one, and your sign-in email, so we can review the idea and reply. Each suggestion is checked automatically by AI (Claude, through Google Cloud) for anything personal or off-topic; suitable ones are published on the roadmap as a short, rewritten summary, never with your name or email. When you vote, we keep a scrambled code made from your connection and browser so each person votes once; we don't keep your IP address itself.
If your suggestion is published, we may email you when its status changes, for example when there's a prototype to try. We send at most one email a week, only about that suggestion. These emails are sent through Brevo, our email service, which may be outside Australia. Each one has a link to stop them, or you can ask Archie. Answers to a suggestion's questions are counted without your name. Anything you tell Archie about a suggestion is kept privately, with personal details removed, and is never published.
Server logs
Like most websites, our hosting (Google Cloud) records each request, including the IP address, the page or service requested and the browser type, to keep PLACE running and secure. These logs are kept for 30 days.
If you email hello@placetechnologies.com, we keep your message to reply and for our records.
Your choices
You can ask what we hold about you, ask us to correct it, or ask us to delete it, at any time: hello@placetechnologies.com. If you ask us to close your account, we delete your account, business details, homes and files, except records we must keep by law (for example, tax invoices held by Stripe). We handle personal information in line with the Australian Privacy Principles. If you're not happy with how we've handled a privacy concern, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Contact
PLACE Technologies Pty Ltd · hello@placetechnologies.com