PLACE
PLACE History

From PLACE 1.0 to PLACE 2.0.

This page is about the earlier platform. The films and work here show what PLACE 1.0 could do, not today's product. What you can use today is PLACE 2.0.

PLACE Technologies is a Sydney-based social enterprise connecting people to place.

Then and now

Same aims, new platform.

After working in the US, PLACE replatformed as an AI-first company, building on what our clients valued most over the years.

1.0 The first platform2.0 PLACE today
Homes in 3DA modular home configurator.PLACE Build: any manufacturer's homes plus the PLACE collection, on a block, with finishes, sun and walls up or down.
PlayPLACE Play, a building game.The game is now inside Build, built for a real decision: save, share, export a site plan, ask for a quote.
ProjectsProject listings, renders, community support before approval, and supporter channels.PLACE Projects: a page per development with support, polls, sign-ups and enquiries to your CRM.
InsightWhat clients learned from their supporters.PLACE Pulse: support, sentiment, questions and choices, with an exportable planning report.
SetupSet up with each client by the PLACE team.Archie, an AI setup assistant. Nothing goes live until you approve the preview.
StatusThe earlier platform, replaced by 2.0.Projects ready for pilots · Build in testing · Pulse in Projects now.
PLACE 1.0

What our clients valued most.

Five things PLACE 1.0 clients came back for. Each one is part of PLACE 2.0.

  1. A home for each project online

    A project listing where people can see what's planned.

  2. Renders people could picture

    3D renders of the homes and the site that people can picture themselves in.

  3. Community support before approval

    Engagement with neighbours and future residents that builds support early.

  4. A supporter base

    Social channels so supporters can follow and share.

  5. A path to residents

    A clear path from interest to buying or renting the homes.

Films from PLACE 1.0

Earlier capability, on film.

These films show the first platform, from homes and small offices to the metaverse. They are not today's product.

PLACE 1.0 · earlier capability, not today's productBryant's Ridge, a multifamily modular project in the US.
PLACE 1.0 · earlier capability, not today's productPLACE Play: the home buyer journey, step by step.
PLACE 1.0 · earlier capability, not today's productSmall offices: a compact, modular workspace you could configure and picture.
PLACE 1.0 · earlier capability, not today's productPLACE Verse: homes, streets and neighbourhoods to explore in the metaverse, before a single one was built.
The talk · TED 2018

A vision for sustainable, attainable housing.

In 2018 Sarah Murray, PLACE's previous founder, gave a TED talk, A playful solution to the housing crisis. It has been played more than 1.2 million times, and the messages people sent afterwards became the research below.

Today is no different. We still believe it. With AI-enabled business and tools, and an Australia embracing pattern books, we have never been better equipped as a nation.

PLACE, 2026

Research · October 2026

What the world told us about home.

After PLACE's 2018 TED talk, 774 people from at least 19 countries wrote to us about the home they wanted. We read every message and found seven things they had in common. With Australia now introducing housing pattern books, pre-approved designs that people can choose and adapt, what they told us matters more than ever.

  1. Hope after being shut out
  2. Choice and control
  3. Play makes design feel possible
  4. Sustainable and affordable, together
  5. A home with purpose and connection
  6. A sense of place is a life, not a building
  7. The need is local, everywhere
Download the white paperPDF · 14 pages · 8 MB
Free to share with credit to PLACE
774messages read
19+countries
83%asked to design it, or “play with it”
54%asked to buy

Messages from 2018 to 2021, de-identified. A snapshot of the people who chose to write, not a representative survey.

PLACE 2.0 · today

See what you can use now.

PLACE Projects for developers, PLACE Build for modular manufacturers and home buyers, and PLACE Pulse for the insights. Set up by Archie.