Banksia Row

Support score: 7.8, Good.

A single number for how the people who responded feel about Banksia Row, from 1 to 10.

Most supporters never said so in public.

Public comments, at a meeting or online, tend to come from the people most worried about a project. Silent supporters are the people who say yes on the project page but never comment. They rarely show up in a submissions count, so this is the group a planning panel is least likely to hear from.

People who oppose made up 14% of responses but 34% of public comments. Reading the comments alone would suggest much more opposition than the responses show. Of the 87 people who opposed, 41 (47%) commented; of the 412 supporters, 58 (14%) did.

Support over the 13 weeks.

The share of all responses so far, week by week. Support rose most while the ads were running (weeks 5 to 10), then held steady.

Support was lowest right next door, and still a majority.

Responses grouped by the postcode people gave. Postcodes with fewer than 5 responses are merged into one row, so no small group can be singled out. Postcodes and suburbs here are fictional.

Where people came from.

How visitors reached the project page, and how many of them went on to respond. The letterbox drop brought fewer visits than the ads, but a higher share of them responded.

What people told you they want.

Three polls set by Example Developments on the project page. Anyone visiting could answer, whether or not they gave a support response.

Top questions, and how they were answered.

41 questions were asked and Example Developments answered 37, in a median of 2 days. Questions appear on the project page once they're answered. These five were asked most often (similar questions counted together).

1. How many car spaces will each terrace have?

   34asked

   Answered in 1 day. One garage space per terrace and four visitor spaces on site. The traffic report summary was added to the page.

2. Will the street trees be kept?

   29asked

   Answered in 2 days. Two of the three street trees are kept and four new trees planted along the laneway. The arborist's summary was added to the page.

3. When would building start, and how long would it take?

   22asked

   Answered in 3 days. Only after approval. Because the frames are built off site, work on the street is expected to take about seven months.

4. Will any homes be set aside as affordable or for key workers?

   18asked

   Answered in 4 days. Not at this stage. Example Developments said it is looking at this and will post an update on the page by December.

5. What hours would construction work happen?

   15asked

   Answered in 1 day. Standard council hours, with no work on Sundays or public holidays.

4 questions were still unanswered at the end of the period and are listed in the dashboard.

What doubters raised.

Themes from the 64 comments left by people who were undecided or opposed, summarised for this report. A comment can raise more than one theme. Themes include comments that weren't approved for public display; no comment is quoted or attributed.

• Parking and traffic on the street

  Worry that visitors and second cars would park on an already busy street, and about traffic at school times.

  26 of 64

• Height and overshadowing

  Whether the two-storey terraces would shade the back gardens of the houses to the south.

  17 of 64

• Noise and disruption while building

  How long the work would last and when trucks and cranes would be on the street.

  11 of 64

• Who could afford them

  Doubt that the terraces would be priced for local people, especially younger buyers and renters.

  9 of 64

• Losing trees

  Concern about the street trees and the large gum at the back of the site.

  8 of 64

Parking, trees and construction hours were also the most asked questions (section 07), and all three now have answers on the page. Affordability is still open.

46 people asked to buy or rent.

Every enquiry counted here came with the person's consent to share their details with Example Developments. Enquiries were sent to the developer's CRM as they arrived; a CSV is also available.

6 more people started an enquiry but didn't give consent. They aren't counted, and none of their details were shared.

Campaign results.

PLACE turned the project page into six posts and three short videos from the renders, all labelled “presented by Example Developments”, and ran them on Facebook, Instagram and TikTok in weeks 5 to 10, to adults living within about 5 km of the site. Ad spend was paid by the project.

• Reach, impressions and clicks are reported by the ad platforms. Visits, responses, supporters and enquiries are counted by PLACE.
• Cost per supporter is ad spend divided by supporters who arrived from an ad (A$1,350 ÷ 128). Some of them might have found the page another way.
• Ads also brought 9 of the 46 enquiries. Cost per response was A$6.75.
• All figures are illustrative. Real costs depend on each platform's rates at the time, and the budget is agreed with you before anything runs.

How to read this report.

PLACE Pulse reports what people did on the project page. It's useful evidence of community feeling, and it has limits worth stating plainly.

1. Self-selected. People chose to visit and respond. They aren't a random sample, so this is not a representative survey and shouldn't be presented as one.
2. Presented by the developer. The project page is labelled “presented by Example Developments”. It's not independent consultation, and doesn't replace council's own notification or submissions.
3. Counted, not guessed. The support score comes from the answers people chose: support, undecided or oppose. Comment themes are summarised for this report. No AI sentiment analysis is used.
4. De-identified. The report contains no names, emails or comments that could identify someone. Postcodes are self-reported.
5. Small groups merged. Any group with fewer than 5 responses is combined with others, so no one can be singled out.
6. Consent. Enquiry details go to the developer only when the person agrees. Polls and support responses are counted without sharing personal details.
7. Repeat responses. PLACE takes steps to limit repeat responses, but online responses can't be fully verified.